Part Two of Three
This collection of beautiful quotes that will inspire you to discover and embrace the joy of giving is extracted from Masami Sato...
Part Two of Three
This collection of beautiful quotes that will inspire you to discover and embrace the joy of giving is extracted from Masami Sato’s second book – “ONE”. Masami is the founder of a global giving movement called Buy1GIVE1. The quotes in this edition include topics that are related to our everyday lives, such charity, giving, receiving, joy, making a difference and rich-poor separation. This article is the second part of three “ONE Book Life-Changing Quotes Series”.
On giving (and receiving)
“When we give more and communicate wholeheartedly, we have less insecurity-both emotionally and physically.”
“Giving love is the only way to be generously loved.”
“The people who give more (time, money, kindness, love, ideas) have more of these things because that’s the balance. And balance is the natural law of life.”
“one key in the giving process is never to expect a return when we give.”
“We can feel the real joy of giving when we’re doing something for others knowing that we’re simply doing it for ourselves-we’re doing it for our own joy.”
“Giving something to others is so much easier than trying to get it first.”
“Giving is just a part of who we are.”
“Every single one of us prospers when we learn to give value to others first. We are rewarded naturally.”
“We’re not here to give in order ‘to get’. We’re here to have more to give more.”
“Because we can’t have scarcity when we are totally grateful.”
“Giving to others is actually giving to self.”
“What if giving actually was as important as brushing teeth?”
“Giving is not just about helping others. It is about sharing the joy. We do it for our own joy first and we pass it on.”
On joy
“So without denying the benefit of having more innovation (because it feels good), can we find the way to have more joy in our life? If we can, then we can go beyond the temporal gratification. We can create a sense of permanent certainty.”
On charity
“Charity organisations are like our out-sourcing agencies for the giving of our life.”
“Businesses and charities are actually the same thing. Someone started the organisation with the passion to do something-to make a difference.”
“The moment we start giving out of guilt, we appreciate charities far less.”
On having more or having less
“The moment we perceive someone as ‘poor’, our perception creates the poor feeling in the other person.”
“The moment we believe we have more, we’re saying others have less. And OUR attitude creates separation.”
On making a difference
“Big is nothing other than a whole lot of ’smalls’. Small things can actually transform the world.
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Charity ratings are highly unpredictable with highly appraised top ranking charities being overtaken by new charities that suddenly make their appearance in the horizon. Charity Water is a rather new but typical example of this. Innovativeness and the all-powerful Internet are causing charity ratings of brand new charities to skyrocket. A charity that could be relatively unknown today might get rated as the best the next day by the New York Times. And then the rating of that charity might shoot up from nowhere to the top of the chart within the matter of a single day.
Because the general public are swayed so much by the charity ratings the press and media give, a brand new charity can flourish very quickly with a flood of charitable giving being thrown its way. And of course when the media lose interest, then the charity rating can drop out of the sky overnight.
Charity rating directory listings
With scepticism running quite high with charity watchdogs pinpointing charity problems such as misconduct, having exceptionally high amounts of funds spent on admin or the misappropriation of funds, charity rating directory lists are flourishing. It’s so funny that philanthropic organizations that set out to give to others are now under the eye of charity watchdogs. Philanthropy is becoming a little complicated!
Givespot.com, Guidestar.org etc. are institutions that give a detailed list of charity ratings. The list of Givespot.com is known as GiveSpot 100 list, which gives a list of charities that are rated as the top 100. Then there are other institutions like charitynavigator.org which has a charity check systems and also gives a list of the Top Ten charities so that searching for a charity becomes easy. The biggest US charity directory is Guidestar.org and it offers a wide range of charity information some of which is available for free while some of the data require payment. In USA Better Business Bureau is also a charity directory that provides a list of non-profit institutions as well as commercial enterprises.
So if you want to find the 100 top charities then there are so many charity rating guides out there and yet maybe charity ratings are actually about something else. What makes a charity stand above the rest often has nothing to do with its ratings at all. There are special ingredients that make any charity or non-charity organisation successful.
Charity Ratings and belief in the public
A YouGov poll of 2005 stated that about 56 percent of the British population did not have a considerable amount of belief even in well known global charities like Oxfam and Save the Children. Even among the charities that had a good charity rating, only about 15 percent enjoyed the public’s belief in them.
Charity Warning Bells are more common
People do not have faith in charities any more. They cannot be blamed for this state of affairs. Eagle eyed critics of charities complain about mismanagement in the field with high salaries for the staff and about 60% donations being spent on overheads for running the venture, leaving little for actual charity giving.
It has been shown in recent studies that the expenses for raising funds in places like UK and Australia amount to about18% in the case of the former and 22% in the case of the latter. The corresponding amount in USA is about 30% according to the Association of Fundraising Professionals. These are without administrative expenses, which might be higher. This is a big issue with donors especially in situations like what happened in Singapore a few years ago when the issue fell under the media scanner. This sort of negative attraction leads to a reduction in charity giving which is definitely not a good sign.
Charity ratings mystery revealed
There is practically no difference between a charity and a commercial enterprise when it comes to the question of drawing money. They way they put the money to use might be different, but the techniques they use to get that money are more or less the same.
To promote the charity rating and also to ensure better cash flow, there is a one and only formula – enticement.
When we see a thing and might prefer to buy it, or would consider putting money in it, or creating a bond with it, we are likely to make the decision based on how enticing the whole idea is. If it is a very attractive proposition, we might instantly choose to opt for it while if it is not very enticing, we may not do it immediately.
Charity Water was exceptionally successful in getting media backing and good charity rating because of their appealing idea. The scheme of charging a good price for a bottle of charity water, and using the profits thereof for getting clean water to areas where it was not available, was a fascinating idea that appealed to all.
The factors that combine to make Charity Water so enticing, making it popular, are easily decipherable.
* First of all it has an ideal name, Charity Water, which strikes a chord in people’s heart. The person behind the idea was obviously passionate about the image and about taking it to the people.
* Their idea of the vocation and their message is lucid, plain and remarkable – sell water and give water – Buy One Give One
* Their focus was on how to solve the problem and not the problem itself. It is important for charities to properly define their focus if they want people to rate them highly. No one has interest in getting their attention turned to the unpleasant things in life. People want a positive focus. So when they are told that they can make a positive change in the lives of others by buying a bottle of water they feel happy.
How to reduce you Charity Ratings in a heart beat
The fastest way in which a charity’s ratings would go down is when it turns itself less tempting by centring its attention on the problem. People are by and large disinclined to listen to negative things. On the contrary, most people are keen on listening to positive things that involve verve, dynamism, motivation and effort to bring in a fresh vision.
To prove this, all we have to do is look at ourselves in the company of our kids and know how our response is positive when children make a request in an exuberant, polite and eager manner. The same request, if made in an irritating or maudlin way, might elicit a negative response.
The picture a charity projects would strongly affect its ratings. By projecting an arousing and motivating picture of itself it will be able to influence people well. Then people will be ready to give more in response.
Social Enterprise increases Charity Ratings and helps solve Fundraising Problems
A new business model emerged a few years ago called Social Enterprise . This in a way is a hybrid mix between a charity and a business. Some entrepreneurs want to tackle social issues but they do not find the charity model effective or attractive enough.
The medium of a conventional business enterprise may not be suitable for many businessmen whose ideas of ethics and integrity would be contrary to the way decisions are made in a commercial world. Such people use a social enterprise to use their acumen and ability to create a profit and effect great changes in the social arena. A typical example of such a social entrepreneur is Muhammad Yunus who won the Nobel Peace Prize in 2006 for his rich contributions to improving social conditions.
A comparatively new global social venture, Buy1GIVE1, also known as B1G1 (Buy 1 Give 1), combines commercial activities with noble causes and charity organisations across the globe. Buy1GIVE1 has reduced the costs of administration and fundraising so completely that it is able to give away the whole of the funds it gets. It functions in a way quite similar to online enterprises like Kiva.org, which has been given support by Bill Clinton; Buy1GIVE1 is a substitute for the conventional style of direct giving to charities. Lots of people find them a more practical way for making donations while receiving valuable things in return.
Business leaders who are looking for opportunities to give back in effective ways and give to worthy charitable causes, see the great value and well-defined key marketing advantages businesses like Buy1GIVE1 offer. Each sales transaction makes a difference – and not just in an altruistic sense. With powerful ‘impact-matching’, businesses are gifted with an eye-opening, attention-grabbing marketing story. Compare the business that gives away a million dollars to charity with the one that lets their customers experience the joy of giving with Buy1Give1 transaction-based giving.
All ventures like Buy1GIVE1 particularize charities and these are mostly charities where help is considered to be fully necessary, with enough potential to attract contributions. Businessmen obviously understand how poignant situations attract customer interest and as such they tend to support such causes rather than give importance to the organisation’s rating. They are only too conscious of the customers’ proclivity to bond better with a stronger story than worry about charity rating.
Maple Muesli of Australia has allied itself with a charity called Midday Meals in India, in the city of Mumbai. As a result when a packet of muesli is bought, a needy kid is given food in Mumbai. Since a simple meal is available there at the cost of 30 US cents, Midday Meals daily manages to feed about 125,000 kids. The charity feeds these children in schools and it helps substantially in protecting children from begging and other harsh realities and abuse of street life.
Maple Muesli has familiarised the whole of Australia with the noble cause of the Midday Meals. The company has made all its customers aware of the stupendous service the charity is doing and how their money is helping it. This has made Midday Meals tremendously popular even though all they are doing is providing meals for the kids. The era of Effective Giving has dawned – that of Plain Charity Donations is disappearing at the horizon.
A change is impending in the setting of the top 100 charities and would become visible in a few years as more novel and productive ways of charitable giving take shape. Nowadays only limited choices exist for making donations for charitable purposes. All the existing ones are not good enough to create enough difference.
Other choices in Charity Ratings
Some of the new and different ways to give are highlighted and rated in the table below. Charity Comparison Points
We have compared and rated a few well-known and less well-known charities and Social Enterprises on areas that are important to their donors.
THE SALVATION ARMY
ROUTE TO GIVING: DIRECT GIVING
The Salvation Army is one among the most well-known 100 charities of the world – Both individuals and enterprises make contributions directly to it.
TRANSPARENCY – B – Lack of transparency – Sum of money is contributed – but result is not fully measurable.
MARKETING VALUE TO BUSINESS – C – Businesses’ one-off contributions to Salvation Army may be mentioned in the press.
FUNDRAISING COSTS – B – Spends millions of dollars annually to raise funds.
CONTRIBUTORS’CHOICE OF CHARITY – B – For direct giving, you can have a lot of charities to check out before settling which one is best.
ABILITY FOR EFFECTING A CHANGE -C – Nothing specific in the activities that is likely to bring about a change.
PRODUCT (RED)
ROUTE TO GIVING: MARKETING CAMPAIGN
Product (RED) is a brand that enters into partnership with companies, which then creates products with its logo, a percentage of which goes to fighting AIDS, TB and Malaria in Africa.
OPENNESS – B – Not sufficiently open – Plenty of money is being collected – but the results are not always completely clear.
BENEFIT FOR THE BUSINESS – A – Popular among business ventures as well as people as it is supported by charismatic personnel like Bono and Oprah Winfrey. Marketing results are however not fully traceable.
FUNDRAISING COSTS – C – Spends hundreds of millions of dollars on advertising – could have just given that money to Africa.
DONORS’ CHOICE POTENTIALS – C – Enterprises that partner with them have limited options in where their money should go – all needs are in Africa.
ABILITY FOR EFFECTING A CHANGE – B – All those who collaborate with Products (RED) are big enterprises and all the income is spent on Africa.
THE BODY SHOP
PATH TO GIVING : BUSINESS TRADE & GIVING
The Body Shop is involved in community trade to help economically backward countries and makes large donations to causes from the profit they generate.
CANDOUR – B – Insufficient candour – Lots of money is donated – but result is not completely quantifiable.
BENEFIT FOR THE BUSINESS – A-tve – Customers are interested in community trade and it increases their interest to do business with the venture. Visibility is not entirely sufficient.
COSTS OF FUNDRAISING – A -Comparatively low – It is a good business pattern that makes a lot of donations to charities and enhances community trade.
CONTRIBUTORS’CHOICE OF CHARITY – A – Businesses can choose where their money goes.
PROMISE FOR GLOBAL CHANGE – B – The potential for giving back to the community is substantial – but not everyone have the impetus and the extra energy to impel the change.
LIVE EARTH
WAY TO GIVING: EVENT FUNDRAISING
Live Earth was a series of music concerts for a global audience held on July 7, 2007 which kick-started a three-year long campaign to fight climate changes across the world.
CANDOUR – F – As per the reports of the site Intelligent Giving, satisfactory accounts were not produced on the proceeds from the sales of tickets.
BENEFIT FOR THE BUSINESS – B – It was beneficial to business sponsors as they got good media coverage, but as it was a single event results are not easily measurable.
COSTS OF FUNDRAISING – C – Huge amounts were spent on advertising and according to some the whole event was a damp squib without any actual goals.
DONORS’ CHOICE POTENTIALS – C – Funds were made available only to three charities.
POTENTIAL FOR REAL GLOBAL CHANGE – C – These events are usually held one-off or annually. Money is often given to larger, more established charities.
Buy1GIVE1 (B1G1 )
PATH TO GIVING : SOCIAL ENTERPRISE
B1G1 is a brand licensed to collaborate with any enterprise – uniting them with any cause across the globe. A fully comprehensive model.
CANDOUR – A – By giving for particular causes, makes sure that funds go exactly for that which it is intended. Customers get information on how exactly their money has made a change – i.e. the children whom it helped, or the environmental cause it protected.
MARKETING VALUE TO BUSINESS – A+tve – Great marketing value because of:
FUNDRAISING COSTS – A+tve – Zero costs – B1G1 can take care of a charity’s fundraising needs including a large percentage of admin as well. 100% of funds received go to the charity.
DONORS’ CHOICE POTENTIALS – A – Businesses have the option of choosing a particular project to donate to, or give to a worthy cause of their choice like feeding, knowledge training etc.
PROMISE FOR GLOBAL CHANGE – A – Unlimited. If more and more businesses can collaborate with charities internationally, the prospects for real change is colossal.
You Might Think Giving away Money Would Be simple!”
Giving away money appears simple on the face of it – it just involves pulling out notes or writing a cheque or punching in a credit card. But reality is a bit different. George Sores, who has donated billions to charity, insists that effective giving is a very complicated business. Underdeveloped nations receive a lot of money in aid year after year but the changes effected do not seem to be proportionate.
People asking smarter questions will bring about the needed change. Social Entrepreneurs like Mohamed Yunis, Nobel Prize winner, creating innovative solutions to poverty and environmental issues with Micro Finance are carving the way to a new future where business initiatives, social enterprise and conscious consumerism transform our world. Initiatives like The Body Shop’s ‘Trade – Not Aid’ need to be replicated. New ideas like Buy1GIVE1 need to be embraced. The value of social enterprise needs to be recognised.
When questioned on how one can bring about some positive global change, Bill Gates showed Kiva.org and Buy1GIVE1 (www.b1g1.com) as examples of charities that enrich the giver. Those who sponsor a business are updated by Kiva.org about the activities of the business. Buy1GIVE1 also does this. By this arrangement enterprises get enough stories to tell their clients – if they buy a laptop they will know that it will help in some needy person somewhere else getting a computer.
Other ways to improve your Charity Ratings
Make sure that you have an open attitude, use the laptop effectively, and keep apart a little time to observe the novel and wonderful systems of charity that are being born. These function through the internet and are mostly network based.
As of now if one is not connected with good international networks via the internet, the chances of losing out are substantial even with good charity rating, tomorrow things are bound to change – totally.
There are more and more examples these days of companies rising up from nothing and being sold three years later for over a billion dollars. This was unheard of ten years ago. Today this is becoming a regular occurrence. All these new Internet companies are doing one thing – tapping into global networks or creating global networks.
Buy1GIVE1 (Buy One Give One)
Buy1GIVE1 is a rather new entrant to the world of Social Enterprises and was launched in’97 by a Japanese lady called Masami Sato. Any business can avail a membership in Buy1GIVE1, and membership charges for smaller ventures will only be one dollar a day and donations can be as little as one cent on a sale. Buy1GIVE1 is in the forefront of the Buy One Give One transaction-based giving world movement. Joining hands with Buy1GIVE1 is totally uncomplicated for businesses as well as charity needs. The working pattern of Buy1GIVE1 is perfectly controlled and practical. It connects the products or services of any given business to a needy cause (Buy1GIVE1’s or their own) and after that whenever a sale is closed, it has to be recorded and the contribution percentage sent to the charity at the end of the month or end of quarter year directly or through Buy1GIVE1.
You are strongly advised to create lasting bonds with Buy1GIVE1 and also motivate your business associates to join Buy1GIVE1. It is a singular and wonderful organisation doing stupendous work and no one can afford to ignore it.
A new era of charity giving
Companies that had no presence a few months ago are ravaging cyberspace with the echo of user acceptance. Services life Twitter , Facebook , MySpace , YouTube, NING and TipJoy are places you must have a presence in. Organisations like Change The Present, Kiva and companies like Buy1GIVE1 you should be building relationships with. These are all the new future and will all help maintain and build charity ratings. Today is a new opportunity to build a new future.
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As the proverb goes, health is wealth. And in this instance we are talking about the wealth of the human spirit. Good food is necessary for our health because our body is able to absorb its full nutrients – it is exactly so with our life. When we accept life in its sum total, relishing all its phenomena and sensations, our soul will be able to imbibe its entire range of ‘nutrients’, comprehending the full meaning of our existence, and letting us live our life to the utmost. Masami Sato shares the secret of living a full life in this excerpt from her latest book, ONE.
How come that many of us, (in fact, more of us) occasionally have a hollow feeling in our life? It is like the pangs of hunger. When we eat, the hunger is appeased and then we are not as much interested in food. But after a while, we become hungry again. Then, surprisingly we feel again enticed by the flavour and vision of food. We also experience some sort of a pining when we are not even actually hungry – just after we had some food. Some of us are perpetually hungry.
Perpetual emotional vacuum is not the best of feelings. Then how do we live our lives to the maximum? How can we be more fulfilled forever?
Maybe the answer is easy. Just live our lives totally. The word ‘total’ holds the meaning of fullness. Then the secret to live a full life is just to live it totally.
Let’s start to look at one example of this ‘wholeness’ with something awfully close to our heart-our stomach.
Whole Food VS Part Food
We are familiar with the word ‘whole food.’ It is said that consuming whole food is the secret to the health and fitness we need. What has whole food got more than ‘part food?’
A whole grain for example has a life. So, if you soak the whole grain in water, drain the next day and leave for a few days, it sprouts. It has a life of its own. When we eat such food, our body absorbs the full live nutrients. It has all the properties to cleanse, heal and nurture different body cells.
As in the example of a grain, most conventional dining includes having whole creatures as well. Having entire fresh fish used to be more popular than taking a portion of fish and throwing the balance away. It was ditto for poultry and also for vegetables.
‘Half food’ sometimes has more sweetness and flavour but not much other nutrition. We like its taste, but we could develop a long-term illness if we only ate ‘half food’ every day of our life.
So, to balance the missing part, we started to take dietary supplements. We have been studying and researching for a long time to find the perfect balance. It gets more and more complicated as we chop the food up, preserve and transport, and even try to balance with other parts coming from different sources, regions and seasons. Some of the nutrients even come from non-food items. They are chemically generated. After analysis and testing, we approve it for human consumption. But no matter how hard we try; we cannot put all the ‘bits’ together to make it come alive.
Part Life-’Sweetness’ of Life
So, if we view our life now, a lot of what we are doing is akin to eating ’semi food.’ Just relishing the sweet taste of life but discarding the actual nourishing part. And if we immerse this ’semi life’ in water with other bits and kept it under the sun, could it sprout and develop into a lovely full life?
Whole food is not (as some people perceive it) poor in taste. It is actually tastier when we prepare it properly. But while the demand is low, it is more expensive. It is actually more economical in the long run though, as we have less medical expenses later on. When more people start eating it, it will naturally become cheaper because it is a simpler food with less processing and waste.
Our life is very similar. When we only value the ’sugariness’, and cast out the rest as litter because we don’t perceive its value, we may be throwing out the most important portion. And what we jettison could have the biggest power for the endorsement of our life and our financial health. It also takes more strength and resources to cast it out. Better still, that which is thrown away comes free.
So, what is that we are not looking at?
Picture a life where we didn’t in fact believe that we were lacking anything there.
The secret is right here. The secret of a full life.
Full Life-The Complete Life
When it is ‘entire’, it does not matter how large the entire is. It can swell concurrently. It can still hold within it all the parts to support itself as a full living being. Once it matures into a specific size, it can manage to live even without some of its components. Like plants can survive even after being consumed a bit by birds or trees can flourish even after they lose their leaves. But if we disregard the proportion for a very long time, ultimately it can begin creating a critical inequity. Then it could become too problematical to come back to normality.
We do not have to revert to Stone Age to find entirety. Entirety exists in the current. All we should do is watch intimately; watch intimately enough to actually see.
When we start seeing our life as a whole and stop throwing away what nourishes our life the most, we start feeling more and more fulfilled without looking for ‘things’ to fill holes and dents of our life. Everything finally falls into place. We now understand the mechanism of our world in a very different way.
Yes, it is now time to find out how we can create (and see) this balance, continuously and sustainably.
The actual enriching part of our life is what makes us feel fine deep inside. It is like that portion of food that makes us hale and hearty in the final tally. Sensations we experience in our daily life are the real answer to our lasting joy. And there are sensations that make us feel more full.
The smiling visages we see when we acknowledge the merit of others. The happiness we feel when we give others gifts. The tenderness we feel when we see our children being happy. The motivation we get when we sense that our life is full of substance ..
Let us absorb these moments of our life wholeheartedly and savour the aroma of our full life. Then we will find how it is not obligatory to incessantly fill our heart (and belly!) with earthly satisfactions – those types of things that only add to our yearnings afterwards.
We can actually feel this joy, gratitude and love in order to experience the life as a whole at any moment regardless of the situations. It is not about what we see, what we hear or what we do that complete our life as a whole. It is about what we ‘choose to’ feel about our life.
Yes, our life indeed is already absolute.
When we initiate taking actions based on this knowledge, we can have real control over the balance creation – enduring health, prosperity, enriching connection and delight.
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Definitions of some English words can change quite rapidly these days. In the recent past the meaning of words was often very fixed. Today the meaning can change in the blink of an eye. With faster and newer ways to exchange ideas such as Twitter and with wider and more culturally, socially and educationally dissimilar groups connecting together – words are put back on the anvil of evolution and changed into something new and more reflective of current life.
There is a growing significant movement happening global where consumers are asking businesses to look after the things they care about such as the environment and the less fortunate in society. The request is still mainly tacit and despite it being an ironic request it still signals we are in a time of great change. Consumers these days want their ‘toys’ but they don’t want the environment to be destroyed in the creation of these. They want cheap products but they do not want workers to be paid a pittance to create the cheap products.
Until recently there was no real answer to this complex puzzle but today one actually exists. It exists in the reforging of a simple single word – GET. Today there is a new movement of consumers wanting to get and at the same time give. They are reforging the word GET into the word GIVE.
Every day I receive a notice from Google Alerts for two words – B1G1 and BOGO. It tells me all the new places that these words are being used on the Internet. I can now see that the new meaning of these words is coming alive ‘poco a poco’ [Italian: poco, little + a, by + poco, little].
B1G1 and BOGO, despite sounding like characters from a Marvel comic are acronyms for Buy One GET One free. You buy one and they give you an extra one for the same price.
Look up BOGO on Wikipedia.com (there isn’t a definition yet for B1G1) and you will discover these definitions for BOGO:
* An acronym in the retail industry that stands for Buy One Get One. For example, you could say “Buy 1 DVD, Get 1 FREE!
* An acronym in slang British that stands for Britons Of Greek Origin or Greek Britons.
* Bogo, Cebu, a city in central Philippines.
* An alternate name for the Bilen ethnic group of Ethiopia or their language, Blin.
* Norway, a village in Norway.
* The mascot of the ITESM CEM.
* Bogosort, an ineffective sorting algorithm
* Bogosort, an ineffective sorting algorithm
BOGO lights
There is an organisation in the USA called SunLight Solar founded by a gentleman called Mark Bent. He has created a special torch that not only is an amazing and robust solar-powered light; his company also gives a free torch to a family in need in developing nations for each one purchased. If you look on their website you will learn about their “BOGOlight”.
“The BoGo – our Buy one/Give one – program has successfully provided lights to many, many thousands of people in the developing world, changing lives because of your purchase and participation.” – BOGOlight.com
Mark Bent has managed to flip the meaning of the BOGO acronym upside down. For Mark along with thousands of his customers, BOGO now means Buy One GIVE One. A light is given whenever one is sold. Now each sale supports people in remote parts of the world who don’t have the benefit of electricity. They can now tap into solar power support themselves.
There are many other well known and less well know businesses now doing Buy One Give One giving or transaction based giving as it is becoming known. Some of the famous ones are One Laptop Per Child and TOMS Shoes. Some of the less well-known ones (in the USA at least) are based in Australia, New Zealand and the UK – Maple Muesli, Blinds Couture, Earthstar Publishing, Figure 8 Body Chains, Honestly Women magazine, Sunsplash Homes and Thavibu Gallery based in Thailand are just a few special businesses that are leading the Buy One Give One movement in their parts of the world.
There are many Buy One Give One businesses now uniting under the common brand banner of Buy1GIVE1 managed by a Singapore based social enterprise which is becoming the home of transaction-based giving. Any business in the world can now integrate Buy One Give One giving with ease. It’s like a ‘CSR plug-in’ allowing a business to instantaneously start giving from each and every sale, starting from just 1 cent. It’s also no longer about giving an equivalent product to someone else. Instead it is about contributing to a project that resonates with a company’s activity. For example a restaurant can feed a child, a television retailer can give a cataract blind person the gift of sight (Get Vision-Give Vision), a magazine publisher can plant a tree every time they sell a subscription and a property developer can build a low-cost family home for those in need (Buy1BUILD1) – the list is simply endless.
The stats now add up saying consumers do care. The 2008 Goodpurpose global study of consumer attitudes revealed that nearly a huge 68% of consumers would remain dedicated to a brand during an economic slump if it supported a charity cause. This study also highlighted some other key points as well such as:
* Half (52%) of consumers globally are more likely to recommend a brand to others when it supports a good charity cause over one that does not.
* 54% would sing the praises of a brand to promote their products if there was a good cause behind it.
* Consumers are now voicing a clear desire for marketers to associate their brands to social causes. 42% say that if two products or services were of a similar quality and price, commitment to a cause outranks factors like innovation, design and brand loyalty when selecting one brand over another.
Transforming Getting into Giving
In the minds of consumers, Buy One GIVE One is sure to replace Buy One GET One as the global giving movement led by Buy1GIVE1 ripples out. Certainly with the large consumer demand shown for products from companies like BOGOlights, TOMS Shoes and One Laptop Per Child (OLPC), this tide will continue to spread.
I did a Google search on the 25 topmost key words connected with the keyword BOGO as an experiment to see what would show up. The results were interesting so I have displayed them below. You may notice that right now the word Give doesn’t show up. It will be interested to do this test again in twelve months time to see what changes. Consumers are now driving change and yes they want to receive free gifts (traditional B1G1/BOGO) but equally they also want to give to others or see others being given to.
Unlike normal charitable giving Buy One Give One giving is transactional. What is meant by that is: every time you buy something you give something. In the case of SunNight Solar they give a physical light for every light sold. In most cases, businesses that become part of this special form of transaction-based giving, give in a different way. At Buy1GIVE1, giving can start from just USD 1c contribution per sale. At this amount no business in the world can say they cannot give and 100% contributed goes to the cause.
The amount contributed from each sale is not the point of focus with Buy1GIVE1 transaction based giving. The focus is instead on the story and sharing the simple joy of giving. In the end, if you think that 1c is not a lot to contribute and is unlikely to make much of a difference think again and consider the following idea.
From its origins in Ethiopia, where the main coffee production is still from wild coffee tree forests, coffee consumption has spread globally. Brazil is still by far the largest coffee producer in the world producing on average 28% of the world’s total coffee. In 2006 Brazil produced enough coffee to make 216,400,000,000 (216 billion four hundred million) espresso coffees. If we were to calculate across global production then we get a daily global consumption of around 2,117,416,830 cups of coffee – wow. The figures are somewhat hard to track down but let’s guess that 40% of the world’s coffee is sold and consumed in coffee shops then we would get that 846,966,732 cups are sold commercially each day globally – nearly 900 million. This would equate to about’5,485,714 cups in the US on its own seeing they purchase around 21% of the world’s coffee.
Now imagine that for every cup of coffee sold a child was given clean drinking water from its own well. It costs just 1cent per person per day to do this. Any coffee shop could afford to contribute this amount from the sale of a cup of coffee. Instead of clean water a coffee shop could contribute for the education of coffee farmers’ children, costing from 23cents per child per day. The options and stories are unlimited as well as the potential difference that Buy One Give One transactional giving can make to the lives of many.
Transaction-based giving is the story of a thousand-mile journey starting with a single step. Digging a well costs a few thousand dollars, however when you break the cost down it only takes the sale of a single cup of coffee to give clean water to a single person for a day1. This is the incredible and simple power of transactional giving. It is like the compound interest of giving – a little turns into a huge amount very quickly.
Of course any company can do transaction-based giving with any of its products or services and do it on their own as some are like TESCO in the UK giving school uniforms to kids in Africa in partnership with Save the Children. And yet if companies choose to join together under a commonly recognised banner/brand they can have a powerful effect. The ripple that a single company creates is added to that of another and the ripple grows into a tidal wave of giving. This is the power of giving and doing things together.
The final power of Buy One Give One transaction based giving is that everyone wins – the consumer wins – at no extra cost to themselves they have made a difference through their purchasing choices – the business wins in so many ways – and the worthy cause or charity wins because they can now receive small amounts from many sources all aggregated and paid as a lump sum from a single source if done through the Buy1GIVE1 service.
A new start
If you check Wikipedia today you should find that a new definition has been added for BOGO. It is time for a change. A change from focusing on GETTING to focusing on GIVING. The subtlety in the words that we use so often point to a deeper underlying meaning. I added this small addition to Wikipedia, “… an acronym in the marketing industry that stands for Buy One GIVE One.”
Just imagine our world where every time you shopped and bought something you gave something – automatically and seamlessly. This is the simple joyful magic of transaction based giving.
This is the world I want to be part of.
And remember – you don’t ‘get’ giving till you get giving.
Footnotes: 1 Calculated by taking the average cost to dig a well, dividing it by its average expected life without major maintenance divided by the number of people in the community benefiting from the well on a daily basis.
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This collection of beautiful quotes that will inspire you to awaken your curiosity about the mystery of life is excerpted from “ONE”, a book by Masami Sato, the founder of Buy1GIVE which is a global giving organisation sharing the joy of giving. The quotes in this first edition include topics that are profoundly related to our everyday lives, such as mystery, judgment and connection. This article is the first part of the 3 “ONE Book Life-Changing Quotes Series”.
On transforming judgment
“Judgment often has very little relation to reality.”
“Actions and words don’t always accurately reflect who we are. Every single one of us has had the experience of wanting to undo what we did or said.”
On the mystery of life
“It’s very, very clear that we don’t need to know all of the ‘hows’ and ‘whys’ of life to keep living on this planet.”
“There are so many things we don’t understand in life. In spite of that lack of understanding though, we often enjoy experiencing those things.”
“Seeing is important but trying to figure out everything isn’t necessary.”
“The scientists are not here to reveal the ‘truth’ because we are here to seek it forever. They are actually here to complicate the game (of life) so that we can have more questions and enjoy the game longer.”
Connection
“Connection is the core of everything. That’s what life is. Connection.”
“Every single thing we do is to satisfy the need for connection.”
“We cannot feel unhappy when we are feeling totally connected. It’s impossible!”
“We are designed to constantly seek ways to connect to each other and to a greater purpose.”
“’solutions’ coming from fear and doubt may not be the most effective ways. We end up feeling more and more disconnected from each other.”
“We can only truly celebrate the victory with others when we win together. Then we feel connected.”
“This is the game called ONE. The aim of the game is to ‘connect’! We keep connecting until we all become ONE.
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categories: education,BOGO,cause marketing,business,marketing,giving to charity,charity giving,Christian giving,society,women
A new development is revolutionizing many lives in the hamlets of India by bringing brightness where there used to be blackness.
The New York Times published a piece named, “Husk Power for India”. Power, which is common in the lives of most in advanced countries, is a rare bonus in far-flung areas of underdeveloped countries. What was once cattle feed is now used to generate power – rice husks.
Growing up in rural Bihar State, Manoj Sinha knew what it was like to sit in the dark. Being an engineer with Intel Corporation he had all the skills to make a lifelong idea come alive. He led the development of his electricity equipment that generates power from rice husks and other farming waste and now he sells it to villages across India.
Sinha is what could be called a social entrepreneur because he feels business is a solution to key social issues. “Business leaders must realise that the world’s poor need investments more than handouts,” he says, adding, “these are customers, not victims.”
The article motivated me to think about offering things in a different way that made me ask myself, “what is the most perfect form of giving?” Is it edification, commerce or disaster aid? There are so many ways to create a difference. One way of giving can seem more productive or practical than other ways depending on the way it is given expression, viewed or put into practice.
I then came to define there were eight parts to giving as a way to look at this. So, let me map out the eight distinctions; which in effect are often ’stages’ of giving as well.
Stage one: Necessity – saving and helping others who are afflicted by natural catastrophe, contagious diseases or other unmanageable conditions.
Stage two: Relief – providing relief from long-standing hunger, poverty, diseases, handicaps or discrimination which otherwise would continue or worsened because of the lack of information, education or resources.
Stage three: Healing and protection – mentally, physically and emotionally. Many people carry traumas that may be invisible but severely limiting their lives. Giving the healing to release the deep-rooted pain creates more opportunities for them while giving suitable protection gives them a sense of security.
Stage four: Training – giving better training, knowledge and skill instruction to create empowered and practical solutions to resource creation while encouraging people to identify their singular talent to survive.
Stage five: Inspired investment – giving a help, capital or resources to those who have great talent to alter the situation. This gets used many times as the resources become more and passed on to other people who again produce more out of the prospects given.
Stage six: Tenability – working together with the people in the local surroundings, creating tenable groups – ambiance-wise and reciprocally.
Stage seven: Empowerment – empowering and inspiring the people to unleash their true potential and motivation to make a difference. In this group of giving, the aim of giving changes from ‘giving to the people who are in need’ to ‘giving people opportunity to give to others’ and to the community.
Stage eight: Loving – just doing whatever we feel to do to love and care for others. No strategy or expected outcome exists in this stage of giving. ‘Giving’ does not even exist here in the traditional sense of the word, as there is no sense of possession or judgment or desire to change anything. This is where we do not even have to think about anything, we give as a part of our own joyful experience.
What we also perceive is that at each one of these eight stages of giving there are distinctive things that the donor gets back.
One: Sense of bonding
Two: Sense of comfort
Three: Relief from pain (our own)
Four: Gratification for our own understanding, talents and situations
Five: Long-term sense of involvement and fulfillment for our own life
Six: Better ambiance for our own life and for the lives of others we treasure and revere
Seven: Soul gratifying encouragement and devotion to our own purpose
Eight: Affection
Giving has many planes and understandings upon the basis of the giver and the beneficiary. And the ‘levels’ do not explain which one is higher than the other. All are imperative.
I was gifted with an experience early in 2008 while travelling with a group of dedicated entrepreneurs through India to see how we could be more effective in our giving. I was blessed to have one particular experience that made me think about what ‘effective giving’ really meant.
We were in a small town one day. Four of us had just called a taxi to take us to another town in the vicinities. We bargained with the driver with care as our hotel staff had told us beforehand that we could be duped since we were not local.
We halted briefly in front of the local train station for a short recess on the way. While the others went to use the restroom, I tried to chat with our taxi driver standing near his vehicle. With his limited knowledge of English and a wonderful smile that showed his blackened front teeth, he told me that he had a house on the suburbs of the town and he had a sweet wife and two lovely kids who went to the local school – I felt a strong bonding with him.
I congratulated him on having such a loving family and told him that I also had two children similar ages to his. When the others returned he spontaneously invited us to come to his house for lunch. I thought it was just a friendly courtesy he wanted to show at first. However, after dropping us off in the town centre, he insisted that he would wait for us until we finished our exploration in town. And he did. I was actually quite surprised to see him still waiting at the side of the road standing next to his taxi more than hour later. We jumped back into the taxi and he zoomed off up the road to where his family lived.
When we reached there we were really quite taken aback to see how he was living. It was more or less similar (if not worse) to the standard of people dwelling in slums we had visited before. From the gleaming new taxi he was driving, who could have thought this
As the car turned into the narrow unsealed road between the hut-like houses that were constructed with crudely made concrete blocks and painted mud walls, we felt contrite about having agreed to his invitation. For a brief moment I felt mortified. “How could I have exploited the generosity of a man who didn’t seem to have anything and I didn’t even get any edible stuff or presents for his family”, I thought.
As we walked into his house, we saw a pan and small stove on the mud floor. His very shy wife nodded blushing in surprise and disappeared into the small storeroom (a cupboard size) next to it. As I looked in, I saw the next-door neighbours handing over some teacups to his wife over the crumbled concrete fence. They didn’t even have extra teacups in their house. There was only one small room fitted out with one single bed and an old galvanised chest next to it.
The taxi driver quickly pulled out three hand-woven rugs from the chest and rolled them out on the small patch of mud floor putting one on the bed.
Soon the cups of tea and some snacks arrived. All his children and children from the neighborhood came to see us and stood in the doorway. All six of us were totally squashed in the tiny room. I curiously asked him where all his children were sleeping. I thought they probably had another space somewhere. To my surprise, he cheerfully pointed the chest and said it was their bed with his beaming smile.
He happily told us that he was an amateur dancer in the town and showed us some plaques on the sill above the bed. Enthusiastic to show us his dancing proficiency, he ran outside all at once. From somewhere music came flowing into the tiny room. He had no apparatus for music within the house, it was coming from outside. Surprised, I looked around to see him reversing his vehicle towards the back of his house keeping the doors open with the radio of the car blaring forth!
The time quickly passed (dancing together and having more cups of tea) and it was finally time to say thank you for their great hospitality and head on our way. As we stood up to leave and thank him and his wife, he reached to the best looking rug on the bed, rolled it up and handed it to us. It was one of the only few things he had. I could not believe he offered it to us.
We all respectfully refused his gift and came out saying goodbye to everyone waving at us. We got perplexed about this whole thing. Should we have offered some cash to the family as they obviously had limited means? Should we have agreed to take his wonderful gift?
As I was thinking about this soul-lifting happening a few days afterwards, I was wondering about refusing his gift. He looked quite dejected that we didn’t agree to take the gift. It wasn’t only the fact of declining the gift that crossed my mind.
I realised that the sense of discomfort I felt was actually coming from perceiving him as less fortunate. I was thinking that I couldn’t possibly take anything from someone who had so little.
But did he really have nothing much? Maybe he had much more – many more.
Maybe the real present we could have given him then was to receive his present in utmost deference and thankfulness.
All actions of gifting and getting are essential for us to fill our world with plenty and contentment equally for both giver and getter. We can begin doing this instead of assessing and defending one over the other. The perfect act of gifting and getting needs no further clarification.
Manoj Sinha’s words continue to reverberate in my mind, “these are customers, not victims.” I can picture the happy faces of the rural folk who are now pleased to have power in their hamlets and the kids who now can read books and happily do their homework at night.
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categories: business giving,charity giving,religion,giving,BOGO,cause marketing,charity,marketing,giving money
These inspiring and beautiful quotes on the joy of giving are excerpted from “ONE – Sharing the joy of giving”, a book by Masami Sato. The quotes in this 2nd edition include topics that are profoundly relate to our lives, such as giving, making a difference, receiving, joy, charity and rich-poor separation.
On giving (and receiving)
“What if giving actually was as important as brushing teeth?”
“Giving love is the only way to be generously loved.”
“one key in the giving process is never to expect a return when we give.”
“one key in the giving process is never to expect a return when we give.”
“We can feel the real joy of giving when we’re doing something for others knowing that we’re simply doing it for ourselves-we’re doing it for our own joy.”
“Because we can’t have scarcity when we are totally grateful.”
“Giving something to others is so much easier than trying to get it first.”
“What if giving actually was as important as brushing teeth?”
“we’re not here to give in order ‘to get’. We’re here to have more to give more.”
“Because we can’t have scarcity when we are totally grateful.”
“Giving is just a part of who we are.”
“Giving something to others is so much easier than trying to get it first.”
“Every single one of us prospers when we learn to give value to others first. We are rewarded naturally.”
On simple joy
“So without denying the benefit of having more innovation (because it feels good), can we find the way to have more joy in our life? If we can, then we can go beyond the temporal gratification. We can create a sense of permanent certainty.”
On charity and giving
“charity organisations are like our out-sourcing agencies for the giving of our life.”
“Businesses and charities are actually the same thing. Someone started the organisation with the passion to do something-to make a difference.”
“Businesses and charities are actually the same thing. Someone started the organisation with the passion to do something-to make a difference.”
Having more or having less
“The moment we perceive someone as ‘poor’, our perception creates the poor feeling in the other person.”
“The moment we believe we have more, we’re saying others have less. And OUR attitude creates separation.”
On making a difference in life
“Big is nothing other than a whole lot of ’smalls’. Small things can actually transform the world.
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